Drop of Water Onto Surface of Water
Print & Electronic Media List
Isn't tap water great? Yes, but many of us can NOT drink it.
Water is for everyone, fluoridation toxins are not
 


to Fluoridation-Free Ottawa
First they ignore you, then they laugh at you, then they fight you, then you win.” — Mahatma Gandhi.
The fighting has begun. Now we will win.

We need to write anything and everything that can be found to foster cessation of fluoridation, whether personal testimony, facts, research, opinions, refutations of official medical opinions, etc, etc. with all the supporting evidence we have available from our own web site, http://ffo-olf.org/, the Fluoride Action Network (FAN), http://fluoridealert.org/ SecondLook web site, http://slweb.org/http://slweb.org/, Parents of Fluoride Poisoned Children http://poisonfluoride.com/pfpc/.

Print Media

    Ottawa Citizen (June 29, 2012)
      Publisher and Editor-in-Chief - Gerry Nott <gnott@ottawacitizen.com>, (613) 726-5903
      Andrew Potter - Managing Editor <apotter@ottawacitizen.com>, (613) 596-3600
      Deputy Editor - Digital - Drew Gragg <dgragg@ottawacitizen.com>, (613) 596-3671
      Sr. Editor, Online - Melanie Coulson <mcoulson@ottawacitizen.com>, (613)596-3730
      Deputy Editor - Features - Peter Robb <probb@ottawacitizen.com>, (613) 596-3754
      Jordan Timm - City Editor (613)726-5902 <city@ottawacitizen.com>,
      Deputy Editor - Carl Neustaedter <cneustaedter@ottawacitizen.com>, (613)726-6868
      Deputy Editorial Pages Editor - Kate Heartfield <kheartfield@ottawacitizen.com>, (613) 726-5849
      Editorial Pages Editor - David Watson <dwatson@ottawacitizen.com>, (613) 596-3707
      James Gordon - Sports Editor (613) 596-3697 <sports@ottawacitizen.com>,
      Laura Robin - Travel Editor (613) 596-3721 <travel@ottawacitizen.com>,
      Food Editor - Ron Eade (613) 596-3793 <reade@ottawacitizen.com>,
      Homes Editor - Anita Murray (613) 596-3709 <amurray@ottawacitizen.com>,
      Deborah Bennett - V.P. Human Resources and Finance (613) 726-5930 <dbennett@ottawacitizen.com>,
      Patrick Brennan - V.P. Manufacturing and Distribution (613) 596-3569 <pbrennan@ottawacitizen.com>,
      Paul Sarkozy - V.P. Marketing and Reader Sales (613) 596-3628 <psarkozy@ottawacitizen.com>,
      Ryan Shortt - V.P. Advertising (613) 596-3765 <rshortt@ottawacitizen.com>,
      Shirley Tam - Director of Finance (613) 596-3597 <stam@ottawacitizen.com>.
        1101 Baxter Road, PO Box Box 5020
        Ottawa, ON, K2C 3M4
        Contact Web Site
        Copy and paste the names and addresses as is into the email TO:, CC: and BCC:
        TO: Publisher and Editor-in-Chief - Gerry Nott <gnott@ottawacitizen.com>,
        CC: Andrew Potter - Managing Editor <apotter@ottawacitizen.com>,
        The rest in the BCC: filed.
        Deputy Editor - Digital - Drew Gragg <dgragg@ottawacitizen.com>,
        Sr. Editor - Online - Melanie Coulson <mcoulson@ottawacitizen.com>,
        Deputy Editor - Features - Peter Robb <probb@ottawacitizen.com>,
        Jordan Timm - City Editor - <city@ottawacitizen.com>,
        Deputy Editor - Carl Neustaedter <cneustaedter@ottawacitizen.com>,
        Deputy Editorial Pages Editor - Kate Heartfield <kheartfield@ottawacitizen.com>,
        Editorial Pages Editor - David Watson <dwatson@ottawacitizen.com>,
        Write your content and send off your email

    October 19, 2012
    In a statement to the Citizen, Ottawa’s medical officer of health Dr. Isra Levy said Ottawa Public Health has reviewed a number of major studies that have examined the issue and concluded that fluoride poses no public health danger.

    The Ottawa Sun (June 29, 2011)
      Publisher: Rick Gibbons, rick.gibbons@sunmedia.ca, 613-739-5232
      CC: Editor-in-Chief: Mitchell Axelrad, mitchell.axelrad@sunmedia.ca, 613-739-5102
      CC: Deputy Editor: Donald Ermen, donald.ermen@sunmedia.ca, 613-739-5112/5113
      CC: Comment Editor: Anthony Furey, anthony.furey@sunmedia.ca, 613-739-5128
      The rest in the BCC: field.
      Newsroom: ottsun.oped@sunmedia.ca (Letters to the Editor), 613-739-
      Sr. Online Editor: Don Wilcox, ottsun.oped@sunmedia.ca (Letters to the Editor), 613-739-5266
      National Life Editor: Jennifer Ball jennifer.ball@sunmedia.ca
      City Hall Beat: Susan Sherring susan.sherring @sunmedia.ca

      Copy these email addresses below "as is" into the TO: field of your email:
      TO: Rick Gibbons <rick.gibbons@sunmedia.ca>;
      Mitchell Axelrad <mitchell.axelrad@sunmedia.ca>;
      Donald Ermen <donald.ermen@sunmedia.ca>;
      Anthony Furey <anthony.furey@sunmedia.ca>;
      Mark Bonokoski <mark.bonokoski@sunmedia.ca>;
      Newsroom <ottsun.oped@sunmedia.ca>;
      Don Wilcox <ottsun.oped@sunmedia.ca>;
      Susan Sherring <susan.sherring @sunmedia.ca>;

      Street address:
        6 Antares Dr., Phase III,
        Ottawa, ON, K2E 8A9
      Sunday, April 24, 2011.
      Environmental article: An honest green tax. Lorrie Goldstein lorrie.goldstein@sunmedia.ca
      (April 15, 2011)

    Capital Parent Newspaper
      Publisher: Cliff Anderson, ext. 225
      Editor: Jayne Rooney, ext. 224
      Copy Editor: Terry Sheehan
      Administrative Assistant: Dora Dalietos, ext. 221
      Graphic Design & Production: Billie MacDonald
      Capital Parent & Child Publishing Inc.
        102 Boyce Av
        Ottawa, ON, K2B 6J2
        Tel: 613-721-0811 - Fax: 613-721-0944
        Web site: http://www.anderpub.com/

    Manor Park Chronicle
      info

    The Wrap
      info

    Barrhaven Independent (April 15, 2011)
      Beth Morris - Owner
      Facebook
      1165 Beaverwood Rd.
      Manotick, ON
      K4M 1A5
      Phone: 825-9858
      Fax: 692-3758
      newsfile@bellnet.ca - Editorial

    EMC Metroland Media Ottawa Head Office (November 8, 2011)
      80 Colonnade Road, Unit 4
      Ottawa (Nepe4an), ON, K2E 7L2
      613-224-3330 - fax: 613-224-2265
      Contacts web page Always check here versus the print edition and try to resolve any differences by contacting the main contact phone number.

        Put this one in the TO: field.
        Chris McWebb, Publisher, <chris.mcwebb@metroland.com>, 613-221-6201
        Put these in the CC field:
        John Willems, General Manager, <john.willems@metroland.com>, 613-221-6202
        Suzanne Landis, Managing Editor, <suzanne.landis@metroland.com>, 613-723-5970
        Jason Marshall, Managing Editor, <jason.marshall@metroland.com>, 613-267-1100
        Patricia Lonergan, Managing Editor, <patricia.lonergan@metroland.com>, 613-267-1100
        Put these in the BCC: field
        Matthew Jay, News Editor, <matthew.jay@metroland.com>, (613) 221-6175
        Laura Mueller, Political Reporter, <laura.mueller@metroland.com>, (613) 221-6162
        Central: Eddie Rwema, Reporter, <eddie.rwema@metroland.com>, (613) 221-6219
        East: Michelle Nash, Reporter, <michelle.nash@metroland.com>, (613) 221-6160
        South: Joe Morin, News Editor, <joe.morin@metroland.com>, (613)258-3451
        West: Kristy Wallace, Reporter, <kristy.wallace@metroland.com>, (613) 221-6161
        Nepean: Nevil Hunt, News Editor, <nevil.hunt@metroland.com>, (613)257-1303
        Nepean: Jennifer McIntosh, Reporter, <jennifer.mcintosh@metroland.com>, (613)221-6237
        Kanata Kourier Standard:
        Blair Edwards, News Editor, <blair.edwards@metroland.com>, (613)221-6238
        Jessica Cunha, Reporter, <jessica.cunha@metroland.com>, (613)221-6239
        Barrhaven This Week:
        Nevil Hunt, News Editor, <nevil.hunt@metroland.com>, (613)257-1303
        Daniel Nugent-Bowman, Reporter, <dbowman@metroland.com>, (613)221-6236
        Stittsville News:
        John Curry, News Editor, <john.curry@metroland.com>, (613)836-1357
        John Brummell, Reporter, <john.brummell@metroland.com>, (613)836-1357
        West Carleton Review:
        John Carter, News Editor, <john.carter@metroland.com>, (613) 623-6571
        Courtney Symons, Reporter/Photographer, <courtney.symons@metroland.com>, (613) 623-6571
    Copy these email addresses below "as is" into the TO: field of your email:
      TO: Chris McWebb <chris.mcwebb@metroland.com>;
      CC: John Willems <john.willems@metroland.com>;
      CC: Suzanne Landis <suzanne.landis@metroland.com>;
      CC: Jason Marshall <jason.marshall@metroland.com>;
      All the rest in the BCC: field.
      Patricia Lonergan <patricia.lonergan@metroland.com>;
      Matthew Jay <matthew.jay@metroland.com>;
      Laura Mueller <laura.mueller@metroland.com>;
      Eddie Rwema <eddie.rwema@metroland.com>;
      Michelle Nash <michelle.nash@metroland.com>;
      Joe Morin <joe.morin@metroland.com>;
      Kristy Wallace <kristy.wallace@metroland.com>;
      Nevil Hunt News <nevil.hunt@metroland.com>;
      Jennifer McIntosh <jennifer.mcintosh@metroland.com>;
      Blair Edwards <blair.edwards@metroland.com>;
      Jessica Cunha <jessica.cunha@metroland.com>;
      Nevil Hunt <nevil.hunt@metroland.com>;
      Daniel Nugent-Bowman <dbowman@metroland.com>;
      John Curry <john.curry@metroland.com>;
      John Brummell <john.brummell@metroland.com>;
      John Carter <john.carter@metroland.com>;
      Courtney Symons <courtney.symons@metroland.com>;

to Fluoridation-Free Ottawa
Forever Young Information - Ottawa-Carleton Edition (April 15, 2011)
    Publisher: Cliff Anderson <cliff@anderpub.com>, 613-721-0811, ext. 225, fax: 613-721-0944
    Editor: Jayne Rooney <jayne@anderpub.com>, 613-721-0811, ext. 224
    Copy editor: Terry Sheehan <terry@anderpub.com>
    Accounting Office Manager: Rosemary Paul <rosemary@anderpub.com>, 613-721-0811, ext. 223
    Administrative Assistant: Dora Dalietos <dora@anderpub.com>, 613-721-0811, ext. 221
    Graphic Design and Production: Billie MacDonald <billie@anderpub.com>

L'Express
    info

Metro (April 15, 2011)
    Éditrice: Madeleine Joannisse: madeleinjoannissee@transcontinental.ca
    Rédacteur en chef: Karine Régimbald: karineregimbald@transcontinental.ca
      Web site: http://expressottawa.ca
      5300, ch Canotek, unité 30
      Ottawa, ON, K1J 1A4
      613-744-4800

Other (Month dy, year)
    Publisher: name, name@domain.ext, ###-###-#### ext. ###
    Editor: name, name@domain.ext, ###-###-#### ext. ###
    Other: name, name@domain.ext, ###-###-#### ext. ###
      Address.
      City, ON
      ANA NAN

Voir
    info

Le Droit
    info

Ottawa Magazine (April 15, 2011)
    Editor Sarah Brown, 613-230-0333 ext. 4992, sbrown@stjosephmedia.com
    Senior Editor, Dayanti Karunaratne, 613-230-0333 ext. 4901 dayanti@stjosephmedia.com
    Listings Editor, Misa Friesen-Kobayashi, misa@stjosephmedia.com
    Publisher Dianne Wing, 613-230-0333 ext. 4980, , dwing@stjosephmedia.com
    Centretown news
      info

    The Ottawa Penny saver
      info

    24 Hours
      info

    Snap Ottawa Downtown
      info

    The Epoch Times - Ottawa edition (April 15, 2011)
      Publisher: Cindy Gu
      Ottawa Business Manager: Shawn Li
      988 Pinecrest Rd
      Ottawa, K2B 6B5
      Phone: 613-820-2580
      fax:" 613-820-8107
      Email: ottawa@epochtimes.com

    The Hill Times
      info

    Peace and Environment News
      info

    X-tra
      info

    The Charlatan
      info

    The Fulcrum
      info

    Algonquin Times
      info

    Tone
      info
National:
    The Globe and Mail
      info

    National Post
      info

    Time
      info

    Maclean's
      info
Television:
    CTV
      info

    Global
      info

    CBC
      info


to Fluoridation-Free Ottawa
Radio:
    New HOT 89.9 CIHT
      6 Antares Drive,
      Ottawa Ontario, K2E 8A9
      613-750-8990
      Web site: www.hot899.com
      Facebook: http://www.facebook.com/pages/Hot-899/136238636468800

    HOT 89.9 FM - CIHT-FM
      6 Antares Drive Phase 1, Unit 100 Ottawa, Ontario K2E 8A9, 613-750-8990
      http://www.facebook.com/TheNewHot899

    BOB FM - 93.9
      87 George St, Ottawa Ontario, K1N 9H7
      http://www.facebook.com/pages/Bob-FM-939-Ottawa/183983378332882

    106.9 The Bear
      1504 Merivale Rd, Ottawa, Ontario, K2E 6Z5
      http://www.facebook.com/106.9TheBEAR

    MAJIC 100 FM
      Address: 87 George St., Ottawa, Ontario, K1N 9H7, (613) 750-1100.
      Web site: http://www.majic100.fm/
      Facebook: MAJIC 100 FM https://www.facebook.com/Majic100
      Youtube Channel: http://www.youtube.com/user/MajicMorning
      Twitter: @Majic100Ottawa

to Fluoridation-Free Ottawa

Quick Email:
news@cfra.com; tips1310@rogers.com; erin@chuo.fm ; nouvelles.ottawagatineau@radio-canada.ca; cbcnewsottawa@cbc.ca ; manager@ckcufm.com ; info@cjfofm.com; mellond@algonquincollege.com; tips@chch.com; ottawanews@ctv.ca; nouvelles@ledroit.com; ottawa@metronews.ca; city@ottawacitizen.com; ottsun.city@sunmedia.ca;

Quick Twitter :
@CFRAOttawa; @RadioCanadaInfo; @CBCOttawa; @ globaltvnews ; @ctvottawa; @metroottawa; @OttawaCitizen; @ottawasuncom

Quick Phone# :
CFRA: 613-789-2486 ext. 4252
News 1310: 613-736-2020
CBC Ottawa English : (613) 288-6445
CBC Ottawa French: 613-288-6600
CJOH (CTV Ottawa): 613-224-1313

Metro Ottawa News: 613-236-5058
Ottawa Citizen: (613) 596-3664 
Ottawa Sun: 613-739-5112 / 613 739-5112
Global TV (Toronto) :Toll-free phone 1-877-307-1999
CHCH (Hamilton): 905-522-1797

Radio Contacts

Frequency

Call sign

Branding

Contact
Information

Format

Owner

Notes

AM 580

CFRA

580 CFRA

Email : news@cfra.com
Phone : CFRA News Room
613-789-2486 ext. 4252

General Information Line
613-789-2486

CFRA Studio Line
613-521- TALK (8255)
1-800-580-CFRA (2372)
Confidential News Tip Line
613-521-1000

Mailing Address
580 CFRA
87 George Street
Ottawa, Ontario
K1N 9H7

Twitter : @CFRAOttawa

news/ talk

Bell Media Radio

 

AM 1310

CIWW

1310 News

Email:
tips1310@rogers.com
Phone:
613-736-2020

news

Rogers Media

 

FM 88.5

CILV-FM

Live 88.5

Email: LiVE 88.5 Startup
Katfish Morgan, David Schellenberg, Amal Wahab
startup@live885.com

John Moran
moran@live885.com

Jen Traplin
jen@live885.com

Chelsea Miller
chelsea@live885.com 
Andrew Elliott
andrew@live885.com  

Noah Sabourin
Music Director 
noah@live885.com

Phone : 613-727-8850

Mailing Address
6 Antares Drive
Phase 1 Unit 100
Ottawa, Ontario
K2E 8A9
520-3533

modern rock

Newcap Broadcasting

 

FM 89.1

CHUO-FM

CHUO FM 89.1

Email and Phone :
Station Manager :
Erin Flynn, erin@chuo.fm, 613.562.5800 ext. 2719

Program Director :
Emmanuel Sayer, programming@chuo.fm, 613.562.5800 ext. 2724

Mailing Address
CHUO 89.1 FM
65 University Pvt. Suite 0038 Ottawa, Ontario K1N 9A5 CANADA

campus radio

University of Ottawa

 

FM 90.7

CBOF-FM

Première Chaîne

Email: nouvelles.ottawagatineau@radio-canada.ca

Phone : 613-288-6600

Twitter: @RadioCanadaInfo

news/ talk

Canadian Broadcasting Corporation

French

FM 91.5

CBO-FM

CBC Radio One

Email: cbcnewsottawa@cbc.caPhone : (613) 288-6445
Address
181 Queen Street Ottawa,
ON K1P 1K9,
(613) 288-6000
Mailing Address
P.O. Box 3220,
Station "C",
Ottawa, Ontario
K1Y 1E4
Twitter: @CBCOttawa

news/ talk

Canadian Broadcasting Corporation

 

FM 93.1

CKCU-FM

CKCU FM 93.1

Email and Phone :
Station Manager
Matthew Crosier manager@ckcufm.com
(613) 520-2600 ext 1625

Program Director
Dave Sarazin dsarazin@ckcufm.com
(613) 520-3533

Mailing Address

CKCU FM
Room 517 University Centre
1125 Colonel By Drive,
Ottawa, Ontario CANADA K1S 5B6

campus radio

Carleton University

 

FM 94.5

CJFO-FM

CJFO-FM 94.5

Email and Phone :

Administration: 613-745-5529
En studio : 613-745-9450
Télécopieur: 613 745-7004
Courriel: info@cjfofm.com

Adresse
94,5 CJFO-FM
245, Av. McArthur
OTTAWA, On
K1L 6P3

community radio

Radio de la communauté francophone d'Ottawa

French (Ottawa)

FM 107.9

CKDJ-FM

CKDJ FM 107.9

Phone :
Studio:
613-750-CKDJ (613-750-2535)

Office:
613-727-4723 Ext. 2408 or Ext. 2409
Fax: 613-727-7689
Email:
mellond@algonquincollege.com

Mailing Address
Algonquin College
CKDJ – FM ( Media Building)
1385 Woodroffe Avenue – Room N101
Ottawa, Ontario, Canada
K2G 1V8

campus radio

Algonquin College

 

Television Contacts

Call sign

Network

Contact
Information

Digital channel

Digital PSIP

Rogers Cable
(Ottawa)

Vidéotron
(Gatineau)

Notes

CBOT-DT

CBC

Email: cbcnewsottawa@cbc.ca
Phone
: (613) 288-6445
Address
181 Queen Street Ottawa,
ON K1P 1K9,
(613) 288-6000
Mailing Address
P.O. Box 3220,
Station "C",
Ottawa, Ontario
K1Y 1E4
Twitter: @CBCOttawa

25

4.1

8

6

Same contact information as above.

CIII-DT-6

Global

To email go to and submit online email: http://www.globaltv.com/about/contactus.html
Phone
:
Toll-free phone 1-877-307-1999

Mailing Address

Shaw Media
121 Bloor St. East
Toronto, ON, M4W 3M5
Twitter: @globaltvnews

6

6.1

3

8

rebroadcaster of CIII-DT Toronto

CBOFT-DT

Radio-Canada

Email: nouvelles.ottawagatineau@radio-canada.ca

Phone : 613-288-6600

Twitter: @RadioCanadaInfo

9

9.1

5

2

Same contact information as above.

CHCH-DT-1

Independent

Email and Phone :
tips@chch.com 905-522-1797
Mailing Address :
163 Jackson W.
Hamilton, Ontario
L8N 3A6
Canada

22

11.1

18

11

rebroadcaster of CHCH-DT Hamilton

CJOH-DT

CTV

Email: ottawanews@ctv.ca

Phone : 613-224-1313

Mailing Address:
87 George St.
Ottawa, Ontario
K1N 9H7

Twitter: @ctvottawa

13

13.1

7

7

 

Newspaper Contacts

Daily

Call sign

Contact
Information

Notes

24 Hours

 

Email and Phone :

Mailing Address:

 

Le Droit

 

Email and Phone : nouvelles@ledroit.com

Mailing Address :

 

Metro Ottawa

 

Email and Phone : ottawa@metronews.ca

613-236-5058

Mailing Address :
130 Slater St. Suite 300
Ottawa, ON K1P 6E2

Twitter : @metroottawa

Ottawa Citizen

 

Email and Phone :
city@ottawacitizen.com
(613) 596-3664 
Mailing Address :
1101 Baxter Road
Box 5020
Ottawa, Ont.
K2C 3M4

Twitter : @OttawaCitizen

Ottawa Sun

 

Email and Phone : ottsun.city@sunmedia.ca
613 739-5112
613 739-5113

Mailing Address :
P.O. Box 9729, Stn. T
Ottawa, Ontario
K1G 5H7

Twitter : @ottawasuncom

 

College and university

Publication Name

Contact Information

Notes

Algonquin Times

Email and Phone :

Mailing Address :

 

The Charlatan

Email and Phone :

Mailing Address :

 

Fulcrum

Email and Phone :

Mailing Address :

 

La Rotonde

Email and Phone :

Mailing Address :

 

The Otis

Email and Phone :

Mailing Address :

 

Community and other media

Publication name

Contact
Information

Notes

Centretown News

Email and Phone :

Mailing Address :

 

The Epoch Times (English Edition)

Email and Phone :

Mailing Address :

Hill Times

Email and Phone :

Mailing Address:
69 Sparks St. Ottawa, ON
K1P 5A5

 

Ottawa Business Journal

Email and Phone :
editor@obj.ca
613-238-1818
Mailing Address:
P.O. Box 3814, Station C
Ottawa, K1Y 4J8
5300 Canotek Road, Unit 30
Ottawa, ON K1J 1A4

Ottawa XPress

Email and Phone:

Mailing Address :
251 Bank St, Suite 503


 

Capital Xtra!

Email and Phone:
Info.Ottawa@Xtra.ca
251 Bank
Ottawa, ON K2P 1X2
Pink Triangle Press
(613) 237-7133
Mailing Address :
160 Elgin St
PO Box 70063 -
Place Bell R.P.O.
Ottawa, ON, K2P 2M3

 

rabble.ca

Email and Phone:

Mailing Address:


 

www.naturalpresence.ca/

Email and Phone:

Mailing Address:


 

http://tone.ca/contact/

Email and Phone:

Mailing Address:


 

 

Email and Phone:

Mailing Address:


 

http://en.wikipedia.org/wiki/Media_in_Ottawa-Gatineau

From: Claude <email@domain.name>
To: Richard <email@domain.name>; Robert <email@domain.name>
Sent: Saturday, December 29, 2012 12:53:38 PM
Subject: Wire Service Media for fluoridationfreeottawa

Here's the place where you can submit a free press release:

http://www.wireservice.ca
Username:
Password:

Thank you,
Claude

Get a hold of this book: "Making the News" by Jason Salzman, Revised and Updated, 2003 or later.
Read it through and through once, make notes, or put sticky notes on points YOU feel are good and/or useful and once you've read it all, put it down for a few days and re-read it. You'll understand everything much better the second time around.

Harry Valentine contributes this little GEM:

“News programs such as W5, Fifth Estate and MarketPlace may be willing to carry reports re. the fluoridation-free campaign . . . . they will need only the most devastating material against water fluoridation.”

Contact
  1. W5
    1. info

  2. Fifth Estate
    1. info

  3. MarketPlace
    1. info
with relevant and most controversial materials on Fluoridation!

Go to your local library and take a look at the Newspaper Directory and the Magazine Directory for your City in the reference section. Under your local listing, you should find a name for the particular editor that handles health issues, then the one that handles the environmental isues, or the editor in charge of the magazine with their telephone contact number. It might be outdated, so call their main number and ask the receptionist "Is Joan Smith (or whomever) still the so and so Editor?" The receptionist will then confirm that the person is still in the position, or tell you the name of the new person in this role, if not, just ask, or you'll be transfered to the newsroom to ask someone else.

With the editor's name in hand, you're now ready to make your call. It's often more useful nowadays to try the newspaper's web site. Increasingly, full editorial staff listings can be found online.

Here are some "etiquette" secrets that can help effectively work with journalists in generating tons of free press.....

Don't call to "see if they got your release." Journalists hate this. Folks send out mass mailings and then call to see if the release made it there. If you really want to get a story in your target newspaper, call first to pitch your story and then follow up with your release, photos, etc.

Plan your call around their deadlines. Most papers are morning editions. Thus, journalists' deadlines range from 2:00 PM. local time and on. Don't call during this time! The best time to reach a newspaper journalist is 10:00 AM to noon local time.

Don't start pitching right away! If you get Joan Smith on the phone, don't just dive into your pitch. This is rude, as Joan may be on the other line, working on a story, entertaining guests or who knows what else. Start by saying something like, "Hi Ms. Smith, my name's Bill Jones and I have a story suggestion you might find interesting. Is this a good time for you?" Joan will reply "yes" -- which is a green light to start your pitch, or "no" -- to which you reply, "When would be a good time to call you back?" Unless the journalist is a jerk, your courtesy will be greatly appreciated ... which can only help your chances.

Pitch to the voice mail. It's fine to pitch your story to the reporter's voice mail. Keep it very short and end the message with your phone number. If you don't hear back, try again until you get the actual reporter or editor on the phone.

Don't read from a script! The bane of many journalists' existences are 22-year-olds sitting in cubicles in big PR firms reading pitches off a sheet of paper. If you've ever been called by a telemarketer doing the same thing, you know how annoying it can be. Practice your pitch so that it seems natural and spontaneous.

Give them a story, not an advertisement. Newspapers do not exist to give you publicity. They exist to provide readers with interesting stories. Your job is to give the journalist what he or she wants, while getting the free exposure. Make your pitch newsy, exciting and relevant.

How about: "Ms. Smith, as you probably know, obesity among children is growing at an alarming rate. Because of the ridicule they face from other children, millions of overweight young people are being marked with lifetime scars that can seriously damage their self-esteem. I host a unique website, where overweight kids can anonymously express their feelings and discuss this issue. I think I've learned some important things about a very serious subject." That's a whole lot more interesting to an editor than: "Ms. Smith, I have a website where overweight kids post messages. Would you like to do a story about me?"

Follow up immediately. If she's interested, she will ask for more information. Be sure you have a press kit (including news release and photo) ready to send. Send it out via priority mail, and write "Requested Information" below the address.

Call again. Now it's appropriate to call to see if the journalist received your stuff... after all, unlike a mass-mailed release, it was requested! Ask if he or she has had a chance to look through it, and what they think. If the journalist likes the content, you're about to get some very valuable free publicity!

Volunteers are needed to hone their skills in this area and to eventually contact the program directors/managers of these news programs.

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